Chattanooga, TN & beyond

Most web designers
have never
swung a hammer.
I have.

I build websites, customer systems, and lead generation machines for contractors and home service businesses — then I show you how to use them to actually grow.

Roofing industry veteran Custom software builder Serving Chattanooga + N. Georgia Websites that actually rank Systems that actually get used Leads that actually convert Partner Plan from $197/mo One company per trade per market ● Currently accepting new clients

Your competitors
are already online.

Most contractors are losing jobs before the phone ever rings — to someone with a worse reputation but a better web presence.

  • Leads call the first result they find. If it's not you, it's your competitor.
  • No follow-up system means half your estimates are forgotten quotes.
  • Past customers who loved your work aren't referring anyone — because you stopped staying in touch.
  • Generic web designers build generic sites. They've never been on a job site.
0%

of consumers research a local contractor online before making contact. If your digital presence doesn't match your reputation, you're invisible to most of your market.

0x

more revenue generated by contractors with an active follow-up system vs. those relying on word-of-mouth alone.

Every contractor has
one of three problems.

Tell me which one is yours. Each has a dedicated solution — or if you're dealing with all three, there's a path for that too.

Problem 01

You're invisible online

Your phone rings from referrals and repeat customers — and that's it. When someone searches for what you do in your city, you simply don't exist.

Meanwhile, a competitor with half your experience is landing jobs every week because they show up first in search. Homeowners don't know you're better. They only know who they can find.

Your reputation deserves to be found.

Problem 03

Your pipeline runs dry

You have a website and you follow up on leads. But the leads themselves are inconsistent — feast and famine, season to season, with no reliable way to turn on more work when you need it.

You're dependent on weather, referrals, and luck. There's no system bringing in new interest every week, no offer that gets people raising their hand, and no engine running in the background when you're on the job.

Demand generation is a skill. Let's build it.

Complete system

I have all three problems.
The Full Stack — Foundation + Growth Engine + Rainmaker.

All three systems built together, fully integrated, with a single point of contact. This is the complete growth stack — built once, tuned over time, designed to work together from day one. Save $1,494 vs. purchasing separately.

$8,491 separately
$6,997
You save $1,494
Let's talk →

One retainer.
All systems covered.

After your build is complete, the Partner Plan keeps everything running, evolving, and improving — one flat monthly fee based on hours, applied wherever your business needs attention that month. One retainer covers every system you have.

Essentials
$197
per month · 3 hrs
  • Site updates & tweaks
  • Uptime monitoring & backups
  • Security checks
  • Monthly check-in
  • 48-hour response
Growth
$397
per month · 6 hrs · most popular
  • All Essentials features
  • Monthly performance report
  • One content piece per month
  • Google Business updates
  • Priority 24-hour response
Partner
$697
per month · 12 hrs
  • All Growth features
  • Monthly strategy call
  • Quarterly conversion audit
  • Two content pieces per month
  • Priority same-day response
Agency
$997
per month · 20 hrs
  • All Partner features
  • Full system management
  • Active campaign optimization
  • New offer development
  • First access to new services

Hours apply to whatever your business needs — website, CRM, campaigns, content, or strategy. One retainer covers every system you have with Scott Gray Digital. No contracts — cancel anytime.

From first call
to live and running.

No month-long onboarding. No design by committee. Four steps, clear timelines, and you're in market fast.

Step 01

Discovery call

30 minutes. I learn your business, your market, and what's not working. No slides, no pitch deck — just a real conversation about what you need.

Step 02

Build & review

I build your system with your brand, your voice, your market. You review and give feedback once. We go live fast — typically 21–30 days for a full build.

Step 03

Launch & train

We go live together. I walk you through everything — how to use it, where leads come from, what the automations do. You own it completely.

Step 04

Grow (optional)

The Partner Plan keeps everything sharp and evolving. Or walk away with your system fully yours. Either way, you're not dependent on anyone to keep it running.

"I got tired of watching contractors get ripped off by agencies who'd never
set foot on a job site."

I've spent years in the roofing industry — climbing roofs, running estimates, dealing with insurance adjusters, managing crews. I know what a real busy season looks like, and I know what it costs when your phone stops ringing.

I taught myself to build software because I couldn't find the tools my own industry needed. I've built custom platforms from scratch for very specific operational problems — the kind of problems that off-the-shelf tools either can't solve or charge a fortune to address.

I work with one company per trade per market area. If I'm already working with a roofer in your city, I'll tell you upfront. The goal is that my clients win — and that means not working against them.

Roofing industry Custom software Chattanooga, TN Local SEO Home services CRM & automation
// scottgray.digital — by the numbers
10+
Years in the trades
Built
Custom software platforms from scratch for real operational needs
$0
Agency markup — you work directly with me
1
Client per trade per market (exclusivity, always)

Built, shipped,
working in the field.

Real projects. Every one built by hand — no page builders, no shortcuts.

Website · Mobile game experience platform

Arcade Everywhere

A fully-facilitated mobile physical game experience company based in Chattanooga. Site built to drive bookings for corporate events, birthday parties, schools, and more — fast, clean, conversion-focused.

Website · Lifestyle blog

Domestic Dramedy

A funny, relatable lifestyle blog centered around the chaos and comedy of domestic life. Redesigned for readability, speed, and a personality-forward look that matches the writing voice.

Website · Custom furniture & décor

Doing It Wrong Woodshop

A custom furniture and hand-crafted décor woodworking company. Built to showcase craftsmanship with a visual-first layout, project gallery, and a contact flow designed to attract serious buyers.

Your competitors
won't wait. Neither should you.

Tell me what you need. I'll tell you how fast I can build it and exactly what it'll cost. No contracts before we talk.