The Foundation System — Website Package
Most contractor websites are digital business cards — they look okay, sit there, and do nothing. A real business website works while you're on the job site. It ranks on Google, earns trust before you pick up the phone, and turns strangers into paying customers around the clock.
The Real Problem
Homeowners Google before they call. If your digital presence doesn't inspire confidence in 5 seconds, they're calling your competitor. It's that simple — and that expensive.
Invisible on Google
If you're not in the top 3 local results, most customers never know you exist. Your best jobs are going to whoever shows up first — not necessarily who does the best work.
Looks Like an Amateur
A bad website is worse than no website. It signals "small operation" before you've said a word — and costs you the premium jobs where the customer actually has money to spend.
Not Capturing Leads
If someone visits your site at 9pm and can't easily request a quote, they're gone. No form, no follow-up, no job. Your website should be generating leads at midnight while you sleep.
Paying for Ads With No Foundation
Running Google Ads to a weak website is like pouring water into a bucket full of holes. You need a solid foundation before you start paying for traffic — otherwise you're burning money.
The Solution
I've built businesses with my hands. I know how trades work from the inside — which means when I build your website, I'm not guessing at what your customer cares about. I already know.
And because I'm not carrying the bloated overhead of a large agency — the account managers, the billing departments, the layers of middlemen who've never set foot on a job site — I can move faster, stay leaner, and deliver more for less. You get agency-quality work without paying agency rates, from someone who actually speaks your language.
This isn't just a website. It's everything you need to go from invisible to credible — built, launched, and handed off with zero guesswork on your end.
A complete done-for-you website system — built to rank, built to convert, built to last.
What's Included — Part 01
Seven core deliverables — each one a standalone product, all included in The Foundation System.
Core Deliverables
7 items — $3,450 value
Custom 5-Page Website
A fully custom, mobile-first website built to reflect your brand, your work, and your reputation. Pages include Home, About, Services, Portfolio/Gallery, and Contact — all designed to convert visitors into quote requests.
"I need something that actually looks professional."
Professional Copywriting (All 5 Pages)
Every word on your site, written for you. Copy is crafted to speak directly to your ideal customer, answer their objections before they ask, and move them toward calling you.
"I have no idea what to say or how to say it."
Brand Identity Starter Kit
A cohesive visual identity document including color palette, font system, logo direction, and brand voice guidelines — so your business looks like a business everywhere it shows up.
"I don't really have a brand. I just have a logo my nephew made."
SEO Foundation Setup
On-page SEO for every page: title tags, meta descriptions, heading structure, schema markup, image alt text, and sitemap submission. The technical groundwork that tells Google you're a real business worth showing to people.
"I'm worried nobody will actually find it."
Google Business Profile Setup & Optimization
Full GBP setup or optimization: every field completed, service areas defined, photos uploaded, Q&A seeded, and review strategy initiated. This is how you show up on the map when someone searches "roofer near me."
"I'm not showing up when people search for my work in my area."
Stock Photo Curation + AI Image Kit
A curated set of 50+ on-brand, high-resolution images plus a collection of custom-generated visuals tailored to your trade and color palette. No more stock photos that look like stock photos.
"I don't have professional photos of my work."
CMS Training Session (1 Hour)
A live walkthrough of your site's content management system so you can update your own text, photos, and pages without paying someone $75/hr every time you need to change a phone number. You own it. You should know how to drive it.
"I'll have to pay someone every time I need to make a change."
Build Stack Value
$3,450
What's Included — Part 02
Eight bonuses included free with The Foundation System. Each one is a standalone product. Most agencies charge for these separately — or don't offer them at all.
The Launchpad Bundle
Free with The Foundation System
$150
Strategy & Discovery Call
A 60-minute working session before we build anything — to map your ideal customer, your competitive position, and exactly what your website needs to say to close jobs.
"I don't even know where to start."
$297
Competitor Analysis Report
A custom 2–3 page report on your top 3 local competitors: what their sites do well, where they fall short, and what gaps you can own in your market area.
"I don't know how I compare to the competition."
$250
12-Month Content Calendar
52 weeks of done-for-you content ideas: social posts, Google Business updates, seasonal promotions, before/after opportunities, and FAQ topics.
"I never know what to post or how to stay consistent."
$750
90-Day Post-Launch Support
Direct access for 90 days after launch. Fix requests, questions, tweaks — handled within 48 hours. Most web designers disappear after delivery. I don't.
"What happens when something breaks after it goes live?"
$300
Launch Announcement Package
3 ready-to-post social media announcements and 1 email to your existing customer list — written, formatted, and ready to send the day your site goes live.
"I won't know how to announce it when it's done."
$350
Conversion Audit at 60 Days
At the 60-day mark I review your site's performance data — traffic, click-through, form submissions — and identify what's working and what needs adjustment. No extra charge.
"What if it doesn't actually convert visitors into leads?"
$200
UX & Scroll Behavior Review
An analysis of how visitors actually navigate your site — where they stop, where they drop off, what's grabbing attention and what's being ignored. Data-backed recommendations to tighten conversions.
"How will I know if the design is actually working?"
$200
Mobile Optimization Guarantee
Your site is built mobile-first and tested across iPhone, Android, and tablet before a single pixel goes live. Over 70% of your customers are on their phone when they search.
"What if it looks bad on phones?"
Launchpad Bundle Value (8 bonuses)
$2,497
Bonus Bundle — The Contractor's Digital Toolkit
A curated collection of practical tools built specifically for contractors and local service businesses. Yours to keep and use forever.
The Contractor's Website Playbook
A 15-page PDF guide: what makes a contractor website actually convert, what kills it, and exactly what belongs on each page.
$97 standalone value
The 5-Star Review Script Pack
5 word-for-word text and email scripts to send after a completed job — proven to generate Google reviews without feeling pushy.
$97 standalone value
The Local SEO Cheat Sheet
A single-page reference card: the exact steps to rank in Google Maps, what to put in your GBP description, and a keyword strategy for local service businesses.
$67 standalone value
The First 90 Days Traffic Playbook
Step-by-step: how to get your first wave of visitors, what to post, where to share, and how to announce the launch. No guesswork — just a clear sequence.
$97 standalone value
The Google Business Profile Checklist
Every field that should be filled, what 100% completion looks like, and a scoring sheet to audit your own profile at any time.
$47 standalone value
The Annual Digital Audit Worksheet
An annual self-assessment to keep your digital presence sharp as your business evolves. Use it every January.
$97 standalone value
Contractor's Digital Toolkit Value (6 resources)
$502
Reality Check
These aren't inflated numbers. This is what the market actually charges — verified against current freelancer rates and agency pricing.
| Service | Agency Rate | Freelancer Rate | Your Price |
|---|---|---|---|
| Custom 5-Page Website | $6,000–$12,000 | $1,500–$3,000 | ✓ Included |
| Full Site Copywriting | $2,000–$5,000 | $500–$1,200 | ✓ Included |
| Brand Identity Kit | $2,000–$5,000 | $500–$1,000 | ✓ Included |
| SEO Foundation Setup | $1,500–$3,000 | $400–$800 | ✓ Included |
| Google Business Profile | $500–$1,000 | $300–$500 | ✓ Included |
| Competitor Analysis | $800–$2,000 | $200–$400 | ✓ Included |
| 90-Day Support | $1,500–$4,500 | $500–$1,500 | ✓ Included |
| Launch Package + Toolkit | $500–$1,200 | $300–$600 | ✓ Included |
The Full Picture
The Build Stack (7 deliverables)
$3,450
The Launchpad Bundle (8 bonuses)
$2,497
The Contractor's Digital Toolkit (6 resources)
$502
Questions? Call or text 423-903-5061
The Zero-Risk Trifecta
The 21-Day Delivery Guarantee
Your completed site goes live within 21 business days of receiving your brand assets and content approvals — or you get a full refund. The clock starts the day we kick off. The only way the deadline moves is if you go dark on approvals.
The Pride-or-Redesign Promise
If you're not genuinely proud to hand your URL to a customer within 30 days of launch, I'll redesign any page — free — until you are. The goal is a website you brag about, not just tolerate.
The Always-There Guarantee
90 days of direct access after launch. Text me, call me, email me. If I miss a 48-hour response window, you get one free month of the Partner Plan — no questions asked. I only win if you stay happy.
The Long Game
A website isn't a one-time purchase — it's a living business asset. The Partner Plan keeps it ranking, performing, and growing long after launch day.
Tier 01
The Maintenance Plan
$97/mo
Tier 02
The Growth Plan
$197/mo
Tier 03
The Partner Plan
$397/mo
Free Download
The Contractor's
Website
Playbook
Scott Gray Digital — scottgray.digital
Not Ready to Start Yet?
Drop your name and email and I'll send you The Contractor's Website Playbook — the 15-page guide to what makes a contractor website actually close jobs. No pitch, no pressure. Just the playbook, straight to your inbox.
Ready to Build
The complete Foundation System — the Build Stack, the Launchpad Bundle, the Contractor's Digital Toolkit, and the Zero-Risk Trifecta — for a single investment. No agency markups. No disappearing act. Just a website that closes jobs.
$6,449 in total value
$1,997
Less than a third of what you'd pay anywhere else. 50% deposit to begin · balance due at launch.
Not ready to commit? No problem. Reach out anyway — happy to answer questions, talk through your situation, or just give you an honest opinion on what your business actually needs.