No templates, no fluff, no "5 tips to grow your business." Just honest analysis of what makes contractor websites work — and what doesn't. Written by someone who's been on both sides of the front door.
One article every two weeks. Contractor-focused, actionable, unsubscribe anytime.
No spam. No selling your address. Just the articles.
Count how many your site has. A self-assessment any contractor can run right now — no tools, no agency, just honest eyes on your own homepage.
Read Article →The template trap that makes every trade business invisible — and what it actually costs you.
Read →Your phone, PageSpeed, and honest eyes. That's the entire toolkit.
Read →I built both. Here's every difference — and exactly why each decision was made.
Read →Section by section: what belongs on a high-converting contractor website, what each section's job is, and what happens when one section doesn't do it.
Read Article →Not what contractors think they look for. The real questions — and how your site answers or fails them.
Read →Great reviews, low conversion. The placement and framing disconnect — and how to close it.
Read →Stop listing services. Start presenting offers. Here's the framework.
Read →Seven questions that separate a good web partner from an expensive mistake. Including the ones that could be used to rule me out — because honest questions deserve honest answers.
Read Article →The structural risk most contractors never think to ask about — until something goes wrong.
Read →The difference between overhead and strategic asset — and how to tell which one you're paying for.
Read →Most web designers for contractors have never been on a jobsite. Here's why that gap matters.
Read →